Our Brand Story
YUHOSA was founded in China in 2025 by a core team with over 15 years of experience in the Chinese beauty market. Positioned across China, Southeast Asia, Europe and the US, YUHOSA is an emerging color cosmetics brand thriving on interest-driven commerce — TikTok, Shopee and Xiaohongshu (RED).
We believe makeup is a way to express yourself — not limited to glamorous effects, but focused on everyday comfort and adaptability. YUHOSA specializes in eye, face and lip makeup with a modern design philosophy that balances aesthetic appeal with safe, high-quality formulas, fitting diverse skin tones and lifestyles around the world.
Following global beauty trends, we craft highly adaptable products with pure, vivid colors — helping every consumer express their own unique style and charm.
